ZYRTEC: MUDDLE NO MORE

The Zyrtec Muddle No More campaign proved that a fully integrated brand idea, and a willingness to embrace new mediums, could top the competition’s larger budgets and shiny new products. Also, by being a friendly voice that reminded people that allergies aren’t cute but can be quite funny, the Muddle No More campaign helped Zyrtec finally overtake Claritin to become the number one allergy brand. 

The cumulative work has won several awards including Cannes Lions, One Show Pencils, Clios, Effies, and the Jay Chiat Award. The brand was also recognized by Google as one of the most digitally impactful brands.

Television

Zyrtec can attribute its success to strong branding, consistent messaging and always putting the consumer first in everything. By being smart about how we communicated, Zyrtec took advantage of being first on new platforms and talking to our consumers in relevant ways. We engaged on our social platforms in seasonally relevant and funny ways, we created content and optimized our website to help allergy sufferers better, and we created apps, skills and AI/ML to help people know how pollen will affect them.

Pre-Roll/Social

OTHER work

Agency: J. Walter Thompson
Role: Creative Director