ZYRTEC MUDDLEVENTION

When your friends don’t realize how ridiculous their allergies are, it’s time to stage a muddlevention. Because friends don’t let friends muddle through allergies.

Developed as a social campaign, we created gifs and videos that could be shared across multiple platforms like Facebook, Twitter, Snapchat and Giphy to help extend the Zyrtec Muddle No More campaign and allow people to let their friends know they could use a little allergy help. #muddlevention was a highly successful social campaign that organically added 5000+ new facebook followers, increased our twitter following by 40% and achieved over 450,000 engagements with the creative. While Facebook and Twitter may not be what it was in 2015, our gifs live on with Giphy’s integration with apple’s ichat,