ZYRTEC MUDDLE SHOP

To get the attention of allergy sufferers on YouTube and Facebook, we created some truly ridiculous allergy solutions to help remind people that allergy relief doesn’t have to be complicated. The Muddle Shop showcased products like the Toilet Paper Hat or the Sniffleblaus, products that provide an endless supply of wipes for your drippy nose. Of course, you could just use Zyrtec instead for an easier, more effective and less embarrassing solution.

This mobile-first campaign was honored at the 2018 Mobile Marketing Association’s Smarties Awards with a Bronze in Mobile Video, finalist in Brand Awareness, and finalist in Cross Mobile Integration. We delivered content to allergy sufferers when they need relief most across YouTube and Facebook. Brand awareness rose +7.7%, and brand consideration rose +7.9%. Visits to Zyrtec.com more than doubled from YouTube.

YouTube Pre-roll Content

No one likes being served ads before the videos they really want to see on YouTube, but by creating content that is funny and engaging, people watched our pre-roll spots far beyond the skip button.

Social Content

We created shorter videos, optimized for sound off, to capture the attention of Facebook and Instagram users.